I bet most of you who are in the tech side are familiarised with jargons, but for newbies in internet marketing, understanding some terminologies can be a head ache. Fret not as here I have got a list of most common terminologies that you will come across when you start to get involve deep in internet marketing.
The list of popular terminologies used in internet, affiliate and niche marketing are as follows;
1. AD – Advertisement, text, banner, flash, video etc.
2. CPA – Cost per action
3. CPC – Cost per click
4. CPL – Cost per lead
5. CPM – Cost per mil
6. CPS – Cost per sale
7. CR – Conversion rate
8. CTR – Click through rate
9. DRM – Dynamic rich media, a type of ad
10. EPC – Earnings per click / earnings per 100 clicks
11. OPM – (or APM) – outsourced (affiliate) program management
12. PFI – Pay for inclusion
13. PFP – Pay For performance
14. PPC – Pay per click
15. PPCSE – Pay per click search engine
16. PPI – Pay per impression
17. PPL – Pay per lead
18. PPS – Pay per sale
19. ROI – Return on investment
20. SE – Search engines
21. SEM – Search engine marketing
22. SEO – Search engine optimization
23. SERP – Search engine result page
Everything clear now?? Dig out more and definitions by Googling.
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